Striker, a brand renowned for industry-leading fishing apparel, proudly celebrates 15 years of providing anglers with the most trusted fishing apparel on the market. Since the development of the brand in 2009 by Jim Poucher, Striker has been dedicated to equipping anglers with innovative gear designed to not only protect against the harshest elements, but also to save lives.
“Our unwavering commitment to safety, innovation, and performance has been the foundation of our success,” says Craig Poucher, President of Striker. “The stories of anglers who have relied on our products inspire us every day. As we celebrate this milestone, we are more motivated than ever to continue delivering gear that ensures safety, comfort, and excellence on the water.”
In 2011, Striker introduced its groundbreaking Sureflote flotation-assist technology, embedded in the linings of its full-feature ice fishing suits. This game-changing feature has saved more than 100 lives to date, solidifying Striker’s position as the leader in ice fishing apparel. Over the years, the brand has expanded product lineups to include performance rainwear, UPF apparel, lifestyle clothing, layering pieces, and accessories for every angler’s needs—whether fishing in Florida’s saltwater flats or Alaska’s salmon runs.
To celebrate 15 years of service to the angling community, Striker announces the launch of a limited-edition 15th Anniversary Collection, featuring the exclusive Anniversary Tee and Koozie. These commemorative items honor the passion, resilience, and dedication of the anglers who have been integral to the brand’s journey. Striker’s legacy is built on more than just exceptional products—it thrives through meaningful partnerships with professional anglers and everyday enthusiasts, fostering a community that embodies the true spirit of the sport.
