Jackson, Wyo. (July 30, 2025) – Stio – the mountain lifestyle brand headquartered in Jackson, Wyoming, joins forces with women-led upcycle adventure brand, BirdieBlue and Geartrade to repurpose worn, damaged, and retired Stio apparel into one-of-a-kind, mountain inspired accessories. The collaboration introduces three limited-edition bags, each handcrafted from preloved Stio gear into bold, joyful new designs for daily adventures, giving technical fabrics a second shot at mountain town style.
The collection features the Carry All, Traveler Bag and Hip Pack, distinctive pieces packed with personality and hand stitched in Vermont by BirdieBlue and supported by Geartrade, the outdoor industry’s leading re-commerce platform and Stio’s preferred “end of life” re-sale partner. Together, the three brands are reimagining the lifecycle of outdoor gear, demonstrating how circularity transforms endings into new beginnings.
“This is a natural coming together of like-minded companies who are all striving to make the most out of some well known challenges in the outdoor industry,” said Aaron Provine, president of Geartrade.” We’re creating new value from discarded old items, and using these unique products as a way to create new connections with youthful, active, value-minded consumers.”
The idea sparked during a circularity panel at the SIA Eastern Summit in Vermont, where both Geartrade and BirdieBlue were in attendance. It was a perfect match, Geartrade had the raw materials, and BirdieBlue had the craftsmanship to turn them into something meaningful.
“Every piece of Stio gear tells a story, and we’re honored to help write the next chapter,” said Kate at BirdieBlue. “This partnership shows how creativity and sustainability can work hand-in-hand to make something truly special.”
“At Stio, we want our products to live a long, full life – on and off the mountain,” said Stirling Cobb, Stio Product Marketing Director. “This collaboration is a meaningful way to extend the journey of our apparel and reduce waste. We’re proud to bring this shared vision to life with partners who care about the planet and love the outdoors as much as we do.”
The limited-edition upcycled capsule is available exclusively at select Stio Mountain Studio retail locations nationwide.
