Snow Peak, the Japanese camping brand, overhauled its product packaging as part of its Corporate Social Responsibility initiative. By the end of 2023, Snow Peak will “simplify packaging materials, reduce plastic and packaging materials for approximately 120 different products, with more to make the transition in 2024 and beyond.
“White-based FSC-certified paper will be used for the product boxes and tags, with the gradual introduction of such paper. By making this switch, ink consumption will also be significantly reduced. For example, the packaging for the Amenity Dome M tent will include an 87 percent reduction in paper products, and the Wabuki Collapsible Chopstick L will see a 79 percent reduction in ink consumption,” said Snow Peak.
Snow Peak is also focused on other sustainability initiatives, including:
- “Offering a lifetime warranty to repair products until they reach the end of their useful life;
- The Upcycle Cotton Project is a recycling program that produces clothes that are not disposable but can be recycled. This project, in addition to initiatives to incorporate recycled down and the use of whole-garment 3D printing, is lowering the environmental impact of the brand’s apparel products;
- In cooperation with Updater, Inc, Snow Peak locations in Japan and the U.S. are converting natural energy into electricity at all offices, retail spaces and camp field locations; and
- Snow Peak is commercializing TranTixx -Eco, the world’s first environmentally-friendly, pure titanium material, in cooperation with Nippon Steel Corporation. This material utilizes 50 percent recycled material, reducing CO² emissions by half. This material innovation will debut with the Recycled Aurora Bottle and will be incorporated into more of the brand’s classic titanium products.”
