Portland, OR – February 14, 2025 – Snow Peak, the renowned Japanese camping brand with a 65-year legacy, is proud to introduce Epic Fly Fish, a premium fly fishing brand built on craftsmanship, authenticity, and a deep passion for the sport, as part of its new fly fishing collection of apparel and gear.
Born in the breathtaking landscapes of New Zealand, Epic Fly Fish has earned worldwide respect for its dedication to precision and quality. Each rod blends modern materials with time-honored techniques, delivering exceptional strength, sensitivity, and responsiveness. Designed for anglers who value both performance and tradition, Epic rods offer an unparalleled casting experience—now available for the first time in the United States starting March 27.
Following this launch, Snow Peak will introduce its first-ever Snow Peak Fly Fishing collection, an assortment of apparel designed to pair with existing Snow Peak products and Epic Fly Rods, everything you need for a memorable day on the river. The Fly Fishing apparel collection, which will be available to US consumers on March 27th, will include fishing vests, base layers, mid-layers, and outer shells to keep you comfortable, no matter the conditions. The collection will also highlight an assortment of popular Snow Peak gear like the Camping Essentials Set, insulating coolers, and packable furniture.
The first Epic Fly Fish release under Snow Peak features a curated selection of award-winning fly rods and reels. Each product is designed to elevate the fly fishing experience, ensuring anglers have the tools they need to perform at their best.
“At Snow Peak, our mission is to reconnect people with nature and its restorative, healing powers. We embrace ‘Noasobi’—the art of being outside, and view the campsite as a destination of rest,” said Yuichi Uchida, Brand Director at Snow Peak USA. “Fly fishing embodies a similar ethos—immersing us in our environment and grounding us in the moment. Our flyfishing collection brings a design-forward approach to the riverside experience. Epic shares our commitment to craft and innovation, and our combined collection offers a seamless fusion of functionality and comfort, elevating the riverside experience for both seasoned and novice flyfishers.”
With a long-standing commitment to quality and innovation, Snow Peak continues to expand its offerings, bringing new opportunities for outdoor enthusiasts to connect with the natural world. The partnership with Epic Fly Fish and the launch of Snow Peak Fly Fishing marks an exciting step forward, uniting two brands that share a deep respect for craftsmanship and the outdoor experience.
