Since launching its Core Collection of eyewear made from post-consumer water bottles in early Spring 2022, Smith has continued its commitment to encourage outdoor enthusiasts to consider the environment with every purchase.
Smith has discontinued the use of plastic materials across its new packaging of wintersports and eyewear products beginning with Fall 2022, including the removal of plastic windows on goggle boxes, polybags and internal plastic protectors. And its retail boxes are now made from post-consumer recycled cardboard that folds flat for compact storage for reuse and/or disposal.
The company said it reduced its waste by “one million polybags annually across goggles and 1.2 million polybags eliminated annually from helmet production.”
Smith has also removed foam blocks and pads from its helmet boxes to protect the product during transportation and re-engineered the box with an insert that adjusts at the corners to cradle the helmet. The new box ships as is, reducing secondary shipping containers.
Smith also offers a sustainable solution to keep lenses scratch-free and extend the product lifecycle. Starting with Winter 2022/23, Smith partnered with Gogglesoc to ship Smith-branded gogglesocs with each of the six models in its MAG goggle family, with the Survey and Survey, Jr. snow helmets, to protect the integrated ChromaPop visor, and with select goggle capsule collections, including Smith’s Athlete Series and collaborations with The North Face and Aaron Draplin.
Each breathable gogglesoc is manufactured from post-consumer recycled water bottles (one bottle produces three gogglesoc covers) and offers dual use as a cleaning cloth and lens protector.
Photo courtesy Smith
