Boulder, CO, June 2, 2020 – Skratch Labs, an innovator in performance nutrition, announces the seasonal rerelease of a classic Sport Hydration Drink Mix flavor, Pineapple. This limited offering of a well-loved flavor adds to Skratch Labs’ category-leading line of hydration mixes for which the brand is best known. What started off as “Secret Drink Mix” sold to pro tour riders over 8 years ago is now Skratch Labs Sport Hydration Mix in six everyday flavors. Pineapple Sport Hydration Drink Mix is available in 440g bags starting June 1st, exclusively to the Specialty Run, Bike, and Outdoor channels through this summer.
Skratch Labs’ decision to bring back their retired Pineapple drink mix flavor resulted from an outpouring of customer feedback. “One of the reasons that I believe it resonated with folks was because it tasted like ‘real pineapple’ as it was made from ‘real pineapple.’ The drink mix even smells like pineapple,” says Dr. Allen Lim, founder of Skratch Labs. “Like all our Sports Hydration Mixes, Pineapple uses the same ratio of sugar and salt, specifically designed to replace what you lose when you sweat.”
Sports Hydration Mix was made to replace the water and electrolytes lost from sweat. The electrolyte profile is 750-800 mg of sodium per liter, a reflection of the average athletes’ sodium sweat concentration. This formulation hydrates much faster than water alone and won’t upset your stomach like sports drinks with food coloring and preservatives can.
