Shaun White, the Olympic and X-Games gold medalist continues to build on his namesake brand with the addition of apparel and gear designed for on/off mountain in partnership with Backcountry.

“For me, Backcountry felt like the obvious first choice for this partnership,” said White. “Besides being a personal fan of Backcountry, they have over 25 years of experience in the outdoor retail business, and it all started with skiing and riding. It’s really important to me that people who use Whitespace products will get the right product personally tailored to their individual needs. Backcountry’s Gearheads are always on call with the knowledge and expertise needed to point you in the right direction. I’m really excited to see what we do together in the next couple years.”

White’s concept behind the collection is that everything can be worn on the mountain and in the city.

  • Whitespace 3L Performance 3 in 1 Sherpa Jacket can be stripped down to the essential elements, boasting more function out of less gear. The removable high-pile Sherpa fleece jacket provides an additional layer of insulation on the mountain but can be worn as a stylish standalone piece for post-ride drinks.
  • Whitespace SW Signature Puffy Jacket and the Whitespace Merino Thermal Base Layer Mock Neck  are built for bitterly cold days of riding or getting around town. Whether dropping into a halfpipe or facing a snowy commute, the urban style jacket’s high-loft baffles filled with synthetic insulation retains warmth even when wet. Add in a base layer for premium comfort and slip it under a peacoat for a casual dinner look in the evening. Each piece is designed for everyday life, so you’re getting more out of your gear and traveling lighter.

Whitespace has also expanded its line of performance hardgoods. Following the success of the inaugural, limited edition snowboard, White has added three new board designs to the collection, including the Freestyle Shaun White Pro ($575 USD), AMF Park Twin ($550 USD), and Powder! ($595 USD). In addition to snowboards, Whitespace introduces its first line of goggles built for advanced eye protection and visibility at every turn. The collection offers three new models with varying features at a price range of $74 – $289 USD.

“Shaun White is a true creative and visionary,” says Melanie Cox, Backcountry CEO. “His passion for snowboarding and streetwear fashion is really brought to life in his new collection. His unique style shines through in each piece, effortlessly blending technical features with contemporary silhouettes. As the exclusive retail partner of Whitespace, Backcountry is proud to partner with Shaun and bring his collection to market.”

As the Whitespace brand evolves, White expects it to transcend snowboarding and expand into other sports, while maintaining its core style and ability to exist on and off the mountain. For more product information, go here.

Photo courtesy Whitespace