Bend, OR, January 23, 2020 – Ruffwear, the leading manufacturer of performance dog gear built to enhance and inspire exploration for outdoor adventurers and their human companions, is excited to announce its partnership with Groundswell PR. Groundswell will implement an integrated communications strategy, increasing industry and consumer awareness around Ruffwear’s trailblazing quality designs, numerous giveback initiatives and commitment to sustainability.
“Being dog lovers and long-time Ruffwear fans we are honored to work with a brand that understands the lifelong benefits of getting people out in nature with their pets,” says Groundswell PR Co-Founder Caroline Kelm. “Ruffwear is leading the industry by designing durable, purposeful products as well as supporting organizations that give back to canines around the world. We are excited to help them raise awareness and continue to improve the lives of pets on-trail, at home and on the job.”
“Invigorated by having just celebrated our 25th anniversary and inspired by our passion for the human-canine connection, the Ruffwear pack continues to blaze new trails,” says Ruffwear Director of Marketing, Susan Strible. “We’re excited to partner with the talented Groundswell team in our efforts to widen the concentric circles of our brand fans and their humans.”
Ruffwear is committed to enhancing the lives of all dogs and their human companions through their RAD Adoption Program and partnerships with National Ski Patrol, The Conservation Alliance, Conservation Canines in addition to working with working dog organizations across the globe.
The brand’s designs are crafted using innovative, sustainable technologies to create purposeful gear for adventuring dogs of all sizes. Launching January 31st, the 2020 Spring/Summer line includes the newly redesigned Front Range Collection. It features reflective webbing leashes and collars, new hues and – for the first time – new patterns that are as inspiring as they are innovative.
To learn more about Ruffwear, their products and mission, visit ruffwear.com or visit them on Instagram, Facebook or Twitter @Ruffwear.
