Breckenridge, CO, October 24, 2019 — Rocky Mountain Underground (RMU), the year-round outdoors brand with roots in skiing, are proud to announce their 2020 hardgoods ski lineup, on the heels of the brand’s announcement of its new Whistler location.
Featuring a Factory LTD collection, athlete designed skis to be the ultimate representation of passion for the sport, an expansion of the popular North Shore all-mountain skis, womens-specific Valhalla ski line, and big mountain powder skis, the YLE collection, the new RMU ski collection for 2020 is all about versatile performance and unique design.
Named for Wiley Miller, RMU athlete pro-skier, the YLE collection launched in 2019 with a 110 and 118 Pro edition. The addition of the 2020 110 YLE LTD Blackout edition ski (MSRP $899), a minimalist design aesthetic with supercharged capabilities and performance, showcases RMU’s focus on athlete-driven design insights and consumer needs. “The YLE 110 is a perfect balance of play and drive. Built for those days when you may encounter some variable snow, a bit of pow, a few laps cutting up the groomers, and perhaps even a lap through the park at the end of the day” said Wiley Miller, RMU athlete and ski collaborator.
Wiley Miller also teamed up with RMU to develop the YLE 118 Pro, a playful, surf-inspired powder ski for a big mountain experience with responsive poplar wood core and indestructible beechwood mounting plate.
Keri Herman, 4-time X-games medallist, Olympian and RMU athlete, worked with the RMU design team to finetune the women’s specific Valhalla line, culminating in the 2020 Valhalla 97 (MSRP $799) and Valhalla 107 (MSRP $899) Keri Herman LTD offerings. The Valhalla 97 and 107 have added a longer radius and more effective edge from predecessors, the Valhalla 95 and 104 respectively, to increase stability and speed. New low rise rocker allows them to slash powder and carve groomers from top to bottom. RMU enlisted the help of Keri Herman and female skiers of the local Breckenridge community to design these big mountain skis perfect for any condition.
Rounding out the YLE and Valhalla collections are the North Shore 108 (MSRP $899), an all-mountain ski at the core of RMU’s business, featuring a stiffer core and larger tip and tail rocker to bring the ski up to plane quickly, as well as the Apostle 98 (MSRP $899) and 106 (MSRP $899), approachable do-it-all everyday skis.
“This 2020 collection is the best looking and performing lineup of skis RMU has ever produced,” said Chris Glynn, RMU ski designer and operations manager. “It is also the greenest line we have ever produced with even more models this season coming from the geothermal-powered factory in Sweden that we partner with.”
RMU’s 2020 collection is now available at RMUOutdoors.com and in select ski shops nationally.