Ripton, the performance denim brand, launched long Jorts for men and women and Hiker jeans.
“We are bringing a new energy to the outdoor and denim industry,” said Elliot Wilkinson-Ray, founder and CEO of Ripton. “It was a bit of a no-brainer to join the largest category in denim with our floor-length jorts. Customer surveys asked for jeans, so we made some the Ripton way.”
The Hiker and Performance jeans “redefine active denim” with function-driven features paired with lightweight stretch denim and technical designs to withstand the rigors of demanding activities.
“Ripton’s Hiker jeans epitomize our commitment to pushing the boundaries of denim technology,” said Wilkinson-Ray. “We incorporated state-of-the-art materials and design elements that redefine the possibilities of performance denim. These jeans have a wider fit, are stylistically creative and are a fun departure from your standard jeans.”
Classic jeans bring a “new flare to a traditional wardrobe staple for a subtle look.” Front and back pockets, mesh pockets and a zippered side pocket put a “modern twist on these waist-to-ankle jorts.” Each style is available for men and women and comes in light and dark washes. For more product information, go here.
