IRONMAN, a Wanda Sports Group company, is pleased to welcome Quantum Energy Squares’ coffee-infused energy bars as the Official Energy Bar for the 2019 Vega IRONMAN® World Championship, the most iconic one-day endurance event in the world. Quantum Energy Squares will be the exclusive energy bar served to athletes on-course throughout the IRONMAN World Championship®.

The IRONMAN World Championship is the pinnacle of endurance racing with over 95,000 athletes competing to qualify at more than 40 global IRONMAN events each year. The 2019 Vega IRONMAN World Championship takes place on Saturday, October 12, 2019, in Kailua-Kona, Hawai`i.

“We’re proud to bring long-lasting, nutritious energy to the world’s top triathletes with our clean macronutrient energy bars, infused with organic green coffee,” said Dan Medvene, Chief Energy Officer at Quantum Energy Squares. “When we began our journey to create a healthier energy bar for active consumers, we adopted a simple mantra, ‘Made to Move You,’ with a vision to provide natural sustained energy for everyone who needed it – whether for those leading a healthy active lifestyle or powering through long days at the office. Now here we are, fueling competitors in this incredibly challenging event to reach new levels of personal success on the world stage.”

Quantum’s plant-based energy bars were formulated with a balanced blend of clean macronutrients infused with organic green coffee by a sports dietician and a food scientist, and feature all-natural flavors crafted by a pastry chef, meaning every delicious bite tastes like real food. The nourishing macros in Quantum Energy Squares slow the absorption of natural caffeine (equal to one espresso shot), giving athletes fuel to power through the day with a long-lasting no-crash boost of energy. Quantum is 100 percent vegan, non-GMO, gluten-free, Kosher, dairy-free and soy-free.

“The collaboration with Quantum Energy Squares for the IRONMAN World Championship is a natural fit, bringing a partner dedicated to providing our world-class athletes with long-lasting, clean energy,” said Stuart Selig, Executive Vice President of Partnerships for The IRONMAN Group. “Quantum Energy Squares offer products that focus on meeting the high standards that top triathletes from around the world expect with everything they do to prepare and compete.”

The 2019 Vega IRONMAN World Championship will enjoy 20 hours of comprehensive live race day coverage globally via IRONMAN NOW™ on Facebook Watch – facebook.com/IRONMANnow/ and through regional television coverage, including NBC Sports in the United States. Last year’s IRONMAN World Championship live coverage included everything from the early morning body marking to the final hour finish-line celebration and saw nearly 20 million total views on Facebook Watch.

Event information for the 2019 Vega IRONMAN World Championship can be found at www.ironman.com/triathlon/events/americas/ironman/world-championship.aspx. For more information on the IRONMAN brand and global event series, visit ironman.com. For more information about Quantum Energy Squares and its products visit QuantumSquares.com. Media-related inquiries should be directed to press@ironman.com and press@QuantumSquares.com.