Outerbike has launched a website feature that helps riders determine which bike best meets their needs during a time when it’s difficult to do so in person.

Its bike finder quiz called “Your Friend in the Bike Business” serves as an interactive guide leading consumers to the bike category that’s best for them.

“About 10 years ago we started Outerbike to help every cyclist find their perfect bike. Outerbike brings bike manufacturers and their demo fleets to amazing trail locations where riders can test bikes on real trails,” said Ashley Korenblat, co-founder, Outerbike. “With the huge influx of new cyclists to our community, we want to make them feel welcome. We want to demystify choosing a bike and be their friend in the bike business. The bike finder is designed to help both new and experienced cyclists find the right category and begin their purchasing journey.”


The Outerbike bike finder aims to welcome newcomers into the sport in an educational way. The tool asks a series of targeted questions regarding need, hope and riding plans. From there, the quiz leads consumers to a group of bikes from Outerbike exhibitors that are the best match based on the rider’s answers and directs them to the manufacturer’s website to learn more before making a purchase.

“Amidst the pandemic, we’ve seen an influx of new riders entering the bike community and we’re so excited for the opportunity to help them along their journey to purchasing a bike, which we know is a huge deal and investment,” said Mark Sevenoff, co-founder, Outerbike. “‘Your Friend in the Bike Business’ was designed to do just that — be an approachable and unbiased resource for new and seasoned riders alike. We are working to educate riders in a quick and easy way through the quiz, so they can get out there, on the bike that’s right for them. After all, each bike model is designed with a certain rider in mind, and this online tool works to bridge that gap and make those connections.”

Outerbike 2021 in-person event dates and locations are as follows:

  • Killington, VT; July 23-25
  • Crested Butte, CO;  August 13-15
  • South Lake Tahoe, NV; September 17-19
  • Moab, UT; October 1-3
  • Bentonville, AR; October 22-24

For more information, go here.