Outdoor Research, the technical outdoor apparel company, launched into the mountain bike category for Spring 2024 with its eight-piece Freewheel MTB collection, addressing a core activity for a large segment of its customer base.
“The Freewheel program was developed because our customers and athletes ride mountain bikes alongside their many other outdoor activities, and we knew they were already using our gear for riding,” said Kylene Wolfe, senior product manager of Sportswear at Outdoor Research. “Talking to our customers showed us a real need for better-fitting, more technically-led trail-riding apparel. So it was a logical next step to expand directly into the trail-riding category.”
Outdoor Research reported it “extensively field tested the new Freewheel line with a wide range of athletes.” The collection merges OR’s “proven technology from its outerwear and sportswear collections, including DuraPrint, a 3D-printed overlay.” DuraPrint provides “extra abrasion resistance in high-wear areas without adding weight or impeding flexibility in the fabric.”
OR’s Freewheel MTB collection includes a bike-specific half-zip hoodie, a long-sleeve jersey, a short-sleeve riding tee, riding shorts featuring DuraPrint technology, two bike gloves, and a hip pack. Sizing options go up to women’s 4X Plus and men’s 42.
Photo courtesy Outdoor Research
