Cortez, CO – July 22, 2024 – Osprey Packs, a leader in creating top-quality, high-performance innovative carry solutions, and a Helen of Troy (NASDAQ: HELE) brand, has been awarded the 2024 Overall Vendor Partner of the Year honor from specialty outdoor retail partner, REI Co-op. The REI Vendor Partner of the Year awards recognize brands that have made significant business impacts within the past year, including brand innovation, sustainability commitments, inclusion, operations and outdoor education.
In an official release from the co-op, Osprey was recognized as an “outdoor industry leader renowned for consistently creating innovative, high-quality gear that stands the test of time.” The retailer further recognized the company as a leader in sustainability practices, citing nearly 90-percent of Osprey sales at REI came from products that met the co-op’s preferred sustainability attributes, like Bluesign approved products and recycled materials. Additional company initiatives that contributed to this renowned recognition included Osprey’s support of the REI Cooperative Action Fund, the company’s engagement in the Outdoor Industry Association Climate Action Corps, and the expansion of the Extended Fit collection to provide more pack options with inclusive fits and uncompromised, optimal performance for bigger bodies.
“We would like to extend our deepest gratitude to our many collaborators at REI for selecting Osprey to receive the prestigious Vendor Partner of the Year award,” said Brian Mecham, vice president of sales at Osprey Packs. “As we celebrate our 50th anniversary this year, our relationship with REI has been a pivotal part of our journey, and we look forward to continuing to serve co-op members with high-quality, sustainably-designed products to enhance their outdoor pursuits.”
Osprey has had a decades-long partnership with REI and this award marks the second time the brand has received the overall vendor award honor from the co-op. The brand previously earned the overall award in 2007 and has been the camp category winner eight times since 2006.
Media Contact: Turner PR osprey@turnerpr.com
