Oboz Footwear, the True to the Trail® outdoor footwear company headquartered in Bozeman, is celebrating Earth Day and Arbor Day with its “Throw Some Shade” initiative. Through Sunday, April 26, visitors to Oboz.com can donate a tree in a friend’s name for free.
“On Earth Day and Arbor Day we generally host tree plantings with our dealers and in our community, but this year is different,” said Rich Hohne, Oboz Director of Marketing. “With Throw Some Shade we can maintain social distancing while promoting and supporting our tree planting projects.”
Trees donated through the initiative will be planted on behalf of the donors in Oboz’s Tabora Forest Garden Project in Tanzania, Africa. The project is made possible by Oboz’s partnership with Trees for the Future (trees.org). Trees for the Future has helped Oboz plant a tree for every pair of boots or shoes it has sold since the brand’s launch in 2007. To date, Oboz has planted over 3 million trees.
Trees for the Future works with farmers in Sub-Saharan Africa to sustainably plant thousands of trees and crops. Along with offering shade, trees absorb carbon dioxide and produce oxygen. Planting trees also revitalizes degraded lands and brings nutrients back to the soil so farmers can grow a variety of fruits and vegetables that will provide food security and increased income.
To donate a tree and Throw Some Shade at a friend, visit obozfootwear.com/throw-shade.
To learn more about and keep up to date on the Tabora Forest Garden Project visit obozfootwear.com/tabora-project.