ALPINE MEADOWS, Calif. – June 27, 2023 – Nocs Provisions, maker of adventure-ready binoculars, monoculars, and accessories, today announces the launch of the Western Tanager Collection, a limited edition collection of styles inspired by the eye-catching songbird. The Western Tanager styles are available in the Zoom Tube monocular, and the brand’s three waterproof binoculars: Standard Issue, Field Issue and Pro Issue, and is the first time a new limited edition colorway has been introduced across the entire Nocs lineup.
The Western Tanager can be found in the Western United States and Canada in coniferous forests and the high mountains. Their distinctive look makes them hard to miss: a bright yellow body, orange and red head, and black wings. Like a flying flame in the sky.
Each piece of the new collection is detailed with the rich colors of the Western Tanager. The Zoom Tube is a warm yellow with pops of orange and red. The Standard Issue is a red and orange split tone colorway with black eye cups. The Field Issue is orange with red eye cups and an oversized yellow focus wheel, and finally, the Pro Issue is deep red with black eye cups and a pop of yellow with an orange focus wheel.
The Zoom Tube monocular is the ultimate lightweight exploration tool. Small enough to pack for any excursion, yet with optics that pack a serious punch. With a wide field of view (384ft @ 1000 yds / 7.3º) the Zoom Tube allows you to see an extremely wide range while maintaining a close focus of 2M (7ft) for viewing nature’s smaller details. This monocular is great for backcountry adventures where every inch of space is helpful. Rugged and water-resistant, the Zoom Tube is built to get out deep into the field and help explore your surroundings. MSRP: $75.
The Standard Issue 8×25 waterproof binoculars are ideal for every adventure, from hiking in the mountains to sightseeing in the city. The fully multi-coated lenses and BaK4 roof prisms produce the clearest image, so each view is extra crisp. Completely waterproof (IPX7 certified) and fog proof, the Standard Issue binoculars are made to be taken everywhere. MSRP: $95.
The new Field Issue was designed to create the ultimate lightweight, do-it-all binocular built to explore any environment. It integrates premium optical technology from the brand’s standout Pro Issue model while maintaining the compact ruggedness and grippy handfeel that people love about the original Standard Issue waterproof binoculars. Featuring HiFi Fully Multi Coated Lenses and a BaK4 Prism, it provides a wide, bright, edge-to-edge viewing experience, and the ultra-smooth and precise oversized focus wheel offers exceptional central focusing and exacting visual adjustments from 9.3ft to infinity. Fully waterproof and fogproof (IPX7 rating), the Field Issue is submersible in up to three feet of water and nitrogen sealed to prevent internal condensation. MSRP $175.
The Pro Issue is Nocs’ premium binocular with a super wide field of view (429ft @ 1000yd for 8x model) that resolves all the way to the edges of the field. The Pro Issues use phase coated BaK4 roof prisms with a fully multi coated eight piece lens assembly. The result is a super bright, wide, color correct image with high contrast and minimal chromatic aberration. Housed in a rugged, medical grade housing, the Pro Issue is fully waterproof (IPx7) and fogproof (O-ring sealed with nitrogen), with multi stop twist up eyecups and a smooth central focusing system to create a delightful viewing experience. MSRP $295.
For those interested in further representing the colors of the Western Tanager, Nocs recently launched the Interesting Bird Twill Bucket Hat, made from 100% organic cotton twill featuring stitched embroidery artwork. The Western Tanager is highlighted in the collection with similar pops of orange, yellow, and black.
Nocs products ship in plastic-free, post-consumer recycled boxes printed with soy ink, and since day one Nocs has been a member of 1% for the Planet and also supports numerous non profits including the Feminist Bird Club and Trips for Kids Marin.
