Sausalito, CA, January 14, 2020 – Mountain Hardwear has selected Sausalito-based OutsidePR to represent the brand and communicate its iconic mountain heritage to the world.
OutsidePR, located close to Mountain Hardwear’s flagship headquarters in Richmond, California, will be responsible for a broad range of communications subjects, ranging from product innovations to the people and culture that make the brand distinct.
Snow Burns, Mountain Hardwear’s Vice President of Global Marketing, said, “OutsidePR’s successes with both the core endemic world and the broader consumer market are spot-on for Mountain Hardwear at this point, and their creativity and scope of abilities make them a great thought partner and steward of the brand.”
In addition to publicity, the agency will support Mountain Hardwear at key trade shows like the upcoming Outdoor Retailer Snow Show, and also bolster storytelling of the brand’s deep roster of athletes, ambassadors, dedication to sustainability and conservation, and impressive internal team of creatives.
OutsidePR, founded in 1995, specializes in endurance and outdoor sport public relations with an emphasis on publicity, story-telling, crisis communications, and ambassador and influencer programs. Mountain Hardwear joins the agency after a significant period of growth for OutsidePR, which represents retailers like Title Nine and Decathlon, core outdoor brands like HOKA ONE ONE and Icebreaker, and large-scale multi-national companies like Red Bull and Herbalife.
Founder and OutsidePR president Gordon Wright said, “Mountain Hardwear is a brand that we’ve always cherished and wanted to work with. Everyone here has used their products for years, and believes in what they stand for. It’s an honor to partner with them, and we look forward to working closely with the media to serve their needs in reporting on Mountain Hardwear.”
For more information on Mountain Hardwear, visit mountainhardwear.com
For more information on OutsidePR, visit outsidepr.com
Media inquiries: Jenny Davis, Jenny@OutsidePR.com
