Lifestraw released its Go Series water filter bottle with improved filtration and a new look for daily use. 

“More than half of consumers own a reusable water bottle, but they often leave it behind on their travels and resort to the less sustainable and more expensive route of bottled water, rather than drink from unknown or unsafe taps,” said Tara Lundy, LifeStraw’s chief brand officer. “The LifeStraw Go Series was created to provide a sidekick that can stick with you on your adventures. The bottle features a membrane microfilter that removes bacteria, parasites and microplastics and a carbon filter that improves taste and eliminates some chemicals. We also intentionally designed the product to have a sleek look but also be highly functional, including a leakproof cap and covered mouthpiece optimal for on the go.”

Building off the original Go water filtration bottle, the Go Series offers the option of BPA-free plastic or double-wall insulated stainless steel. 

The line also features nine new color options: Kyoto Orange, Laguna Teal, Nordic Noir, Polar White, Terrace Green, Aegean Sea, Icelandic Blue, Cherry Blossom, and Merlot Me Away. 

The bottles are available in 22-ounce and 1-liter sizes for BPA Free plastic and 24-oz and 1-liter sizes for stainless steel. 

Updates to the Go Series include: 

  • Leakproof handle, 
  • a covered mouthpiece to protect against 99.999999 percent of bacteria, parasites and microplastics, silt, sand and cloudiness, 
  • a membrane microfilter that lasts up to 1,000 gallons (about five years of daily use), 
  • an activated carbon filter (lasting up to 26 gallons), and 
  • BPA-Free plastic versions made with 50 percent post-consumer recycled plastic.