(Teton Village, Wyo. – OCT. 28, 2024) – Jackson Hole Mountain Resort (JHMR) announced today that it is partnering with leading design and manufacturing company ReFleece to repurpose old staff uniforms and apparel into a line of new retail products. The upcycled products will be available in person and online beginning Nov. 29, the first day of the new winter season.
The partnership is the latest in a series of sustainability projects implemented by Jackson Hole Mountain Resort, which is committed to reducing its environmental impact through energy efficiency, waste reduction, natural habitat conservation and restoration, and other initiatives.
Based in Massachusetts and committed to reusing and upcycling used outdoor performance wear, ReFleece began working with JHMR earlier this year to remake the Resort’s used staff apparel into new items such as tote bags, zip pouches, throw blankets, pillows, holiday stockings, and wine totes that all boast the iconic Jackson Hole Mountain Resort logo. ReFleece’s unique “end of life” process leverages the embedded value of the original gear by simply cutting and sewing the materials into new items, avoiding the environmental impact of high-energy recycling or re-dying.
The new items will be available at Jackson Hole Sports, Teton Village Sports, and the Resort Store, located on the Town Square. They will also be available online at JHMR’s new online gear store, launching this winter.
“We are so excited to have found a purpose for our old uniforms as part of our ongoing efforts to reduce our impact on the environment,” said Andrew Way, Chief Marketing Officer at Jackson Hole Mountain Resort. “We can’t wait to share the new ReFleece products with all of our guests this winter.”
All of Jackson Hole Mountain Resort’s uniforms are designed and manufactured by the Swiss mountaineering and trekking gear company Mammut. ReFleece has worked with a variety of leading outdoor apparel brands to divert used items from the waste stream, conserve resources, and reduce some of the 13 million tons of American textile waste that ends up in landfills every year.
“ReFleece is thrilled to be working with JHMR in converting its old ski instructor, ski patrol, lift attendant, and general uniforms into new upcycled products, from tote bags and pouches to blankets,” said ReFleece Founder Sam Palmer. “Each piece is unique. The fabric in these products is cut directly from the old JHMR uniforms, so you may find seams, color variations, and textures that tell the story of a great first life on the slopes of JHMR.”
