Jack Wolfskin, the leading UK outdoor gear and apparel manufacturer, and Highsnobiety, the media platform that defines style, are excited to launch a limited-edition apparel collection that defies convention while maintaining classic outdoor design with premium weather protection. The Jack Wolfskin x Highsnobiety collaboration strives to get more people outdoors and aligns with the launch of the Highsnobiety Sports channel.
Launched May 11, 2022, the collection includes jackets, hats, bags, and accessories in muted, modern colorways. The design influences of both brands’ can be seen throughout the collection, including Jack Wolfskin’s prioritization of sustainably-conscious manufacturing and materials and Highsnobiety’s unique hits and accent features giving the items distinct style.
Inspired by classic Gorpcore styling, the collection maintains a practical, utilitarian, and technical aesthetic made for multi-season use. Though fun in nature, the apparel and accessories stay true to Jack Wolfskin’s roots with unrivaled German design and performance features capable of withstanding rigorous and ultimately humorous testing methods.
“When our team began discussing the ideal collaborative partner to continue our path, HIGHSNOBIETY made perfect sense,” said Mokhtar Benbouazza, Jack Wolfskin’s Vice President of Marketing & Digital. “Anyone committed to the Highsnobiety media brand cherishes quality and has a keen interest in the technical aspects of clothing. The collaboration inspired us to create some of our most forward designs, but more importantly, it has sparked the start of a hybrid community that will encourage more discovery in the outdoors. We have developed new products for discoverers while staying true to ourselves.”
Products are globally available in the Highsnobiety online shop and in the Highsnobiety pop-up shop in Silver Lake, Los Angeles, open for the next two weeks.
Socials: @jackwolfskin @highsnobiety
