Igloo added a softside cooler to its Grateful Dead Cooler Collection as it continues its partnership with the band. The special-edition, tie-dye Good Ol’ Grateful Dead 24-Can Backpack Cooler features band-inspired design details.
“When you get to continue collaborating with such an everlastingly cool band, the design inspiration just flows,” said Adrienne Berkes, vice president, marketing, Igloo. “Our new Grateful Dead backpack is packed with function, like advanced ice retention and cool style, including distressed Steal Your Face and dancing bear patches that look just like a fan would iron on themselves. Dead Heads are going to love it.”
Igloo crafted the Good Ol’ Grateful Dead Backpack Cooler with a capacity that fits up to 24 standard 12-ounce cans, with custom colors and trims and functional design details, including multiple carry options, storage pockets and Igloo’s MaxCold insulation that provides ice retention.
The cooler bag plays up the style elements the Grateful Dead is known for, including a multicolored tie-dye printed exterior, patches and a screenprint featuring dancing bears and Steal Your Face lightning bolt and skull inspired by artwork from various Grateful Dead albums.
For more product information, go here.
Photo courtesy Igloo
