Igloo entered an exclusive partnership with WWE and launched a special-edition “Stone Cold” Steve Austin Playmate cooler today, 3:16 Day, to honor the six-time WWE Champion and WWE Hall of Famer.
“‘Stone Cold’ and the ice-cold-keeping Playmate on 3:16 Day… it’s the perfect way to kick off our exciting partnership with WWE,” said Brian Garofalow, CMO, Igloo.
Igloo crafted the special-edition cooler with retro-inspired graphics capturing Austin during the “Attitude Era” with his signature shattering glass, a “Stone Cold” skull, “100% Pure Whoop Ass” text, and a callout to Austin 3:16, a day that the WWE dedicates Austin.
The cooler has a 7-quart capacity that fits up to nine 12-ounce cans. For more product information, go here.
