Icemule Coolers, the portable backpack cooler maker, introduced the Impulse hands-free cooler inspired by traditional “musette” bags made famous by Tour de France cyclists.
The Icemule Impulse triples as a bike handlebar bag, crossbody tote and lunch cooler, enabling outdoor enthusiasts to keep refreshments ice-cold on the go.
The Impulse is made with Icemule’s heavy-duty Mule Skin fabric with attachable and adjustable straps to use the cooler as a crossbody tote or attach to a bike handlebar. The attachment system offers a secure fit on the most challenging terrains. The cooler’s internal pocket, for use as an ice pack, guarantees ice retention for 24 hours.
“This innovative product exemplifies our passion for adventure and our unwavering dedication to providing our customers with the tools they need to pursue their outdoor passions without limitations,” said James Collie, CEO of Icemule Coolers. “The Impulse will transform the way adventurists stay refreshed, on their bikes and at their destination, because the bag’s value doesn’t end when you get off the bike.”
The Icemule Impulse can hold up to three standard 12-ounce cans, plus ice, and comes in three colors—Snow Grey, Turquoise and DeVoe 3.
The Impulse is the third Icemule product to include a DeVoe print, designed in partnership with local Jacksonville artist Claire DeVoe, also found on the Icemule Jaunt and Icemule Drinkware.
Photo courtesy Icemule
