Honey Stinger reformulated and repackaged its caffeine chews for better performance and flavor.
The new recipe contains a nearly 3-to-1 ratio of sodium to potassium for added electrolytes and caffeine from tea for sustained energy. Each pack includes two bite-sized chews with 50mg of caffeine, 130mg of sodium and 45mg of potassium.
“At Honey Stinger, we are constantly surveying our athletes, a dedicated group of ambassadors known as ‘The Hive’, and conducting research to make nutrition products that help athletes of all levels perform at their best,” said Honey Stinger VP of marketing, Wendy Mayo. “Our athletes wanted more caffeine, and our nutritionists wanted more sodium content. We had so much consumer demand for the original Cherry Cola that we brought it back alongside our classic Stingerita. Lime with improved formulas that addressed everyone’s feedback,” continued Mayo.
Chews fit into the Perform category of Honey Stinger’s Prepare, Perform, Recover system created to help people understand the different nutritional needs at each stage of exercise and quickly identify which Honey Stinger product is best to meet those needs.
The chews come in Stingerita Lime and Cherry Cola and are gluten-free and non-GMO.
For more product information, go here.
Photo courtesy Honey Stinger
