Honey Stinger, the sports nutrition brand, has partnered with professional backcountry skier Cody Townsend as he attempts to ski the fifty most challenging backcountry ski lines in North America.
To date, he has completed nearly half of the terrain.
“Townsend has been a longtime fan of the brand and has been using Honey Stinger products to fuel his backcountry skiing adventures for years, so this partnership was a natural fit,” said Rich Thompson, CEO of Honey Stinger. “He’s an icon in the skiing community, and we are proud to support him as he continues to pioneer the sport.”
As a Honey Stinger athlete, Townsend uses the brand’s complete product line, including its Prepare, Perform, Recover system.
To learn more about Honeystinger-sponsored athletes and Townsend, go here.