New Duluth Trading underwear and sleepwear collection uses Celliant mineral technology to enhance local circulation and increase cellular oxygenation
Los Angeles, Oct. 18, 2023 – Hologenix, a leader in the material science space, is teaming up with lifestyle brand Duluth Trading Company on two Duluth Trading product collections this fall that are infused with Celliant® infrared technology.
Celliant is an all-natural bioceramic blend of minerals that converts body heat to full-spectrum infrared energy, then reflects it back to the body – increasing local blood circulation and improving cellular oxygenation.
Known for their problem-solution products, Duluth Trading launched two collections this fall that feature the Celliant technology: Men’s Redwood Recovery Underwear and the recovIR Sleepwear Collection (available in men’s and women’s). With the help of Celliant, the collections aim to provide the wearer with faster recovery and more restful sleep.
“Product innovation is at the heart of what we do at Duluth Trading,” said Ricker Schlecht, Senior Vice President of Product, Merchandising and Inventory. “Our talented team of product developers is always looking for the latest technology to provide our customers with better, more comfortable clothing. This latest innovation in our baselayer business allows us to provide our brand fans an option to help them recover more quickly from a hard day’s work.”
“We are thrilled that Duluth Trading Company saw an opportunity to promote an advantage for men’s health. The Redwood Recovery Boxer Briefs are making self-care accessible and fun,” said Seth Casden, Hologenix CEO and co-founder. “We’ve created something unique for like-minded people that fulfills the desire for innovation through the benefits of infrared technology.”
Both collections are available to shop now at duluthtrading.com and Duluth Trading stores.
About Hologenix and Celliant Hologenix, LLC, headquartered in Pacific Palisades, California, is a materials science company innovating products that energize all aspects of life. Its flagship product, Celliant, is a science-backed infrared (IR) technology that improves health and wellness by promoting restful sleep and enhancing performance and recovery. Celliant’s natural blend of IR-generating minerals is embedded into fibers, yarns and fabrics, powering bio-responsive textiles. Celliant is a key ingredient used by world-class brands in products spanning apparel, sleepwear, bedding, upholstery, uniforms and medical supplies. Celliant is rigorously tested by a Science Advisory Board composed of experts in photobiology, nanotechnology, sleep medicine, and diabetes and wound care. The Science Advisory Board has overseen 10 peer-reviewed published studies that collectively demonstrate Celliant’s effectiveness and the benefits of infrared energy.
About Duluth Trading Company Based in Mount Horeb, Wisconsin, Duluth Trading Co. caters to the lifestyle of the modern, self-reliant American. Duluth Trading’s family of brands offer high-quality, solution-based apparel, accessories and gear for men and women to help them take on life with their own two hands. Duluth Trading honors its roots by creating the hardest-working products, backed by the “Superior Standard,” and commits to providing outstanding customer service under the “No Bull Guarantee.” To learn more, visit www.duluthtrading.com or one of the 65 Duluth Trading store locations nationwide.
“Product innovation is at the heart of what we do at Duluth Trading,” said Ricker Schlecht, Senior Vice President of Product, Merchandising and Inventory. “Our talented team of product developers is always looking for the latest technology to provide our customers with better, more comfortable clothing. This latest innovation in our baselayer business allows us to provide our brand fans an option to help them recover more quickly from a hard day’s work.”
