Helly Hansen said it will participate in the first annual International Ski Patrol Day on February 10, 2022, which will recognize the work patrollers do to keep resorts safe for all skill levels of play. The company also said it would donate five percent of all its e-commerce sales from February 10-14, 2022, to organizations that support ski patrollers.
“Helly Hansen is proud to outfit over 55,000 professionals globally, including ski patrollers and skiers, and we see International Ski Patrol Day as an opportunity to say, ‘thank you to all patrollers for their dedication to keeping people safe on the mountain,” said Brady Barry, marketing manager, Helly Hansen U.S. “We’re excited to see the outpouring of appreciation from skiers and snowboarders all around the world.”
Photo courtesy Helly Hansen
