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SGB Today

Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners

Mueller Becomes Exclusive Distributor of Achilles Leg Recovery System

May 13, 2026

The North Face Named Official Apparel Partner of U.S. Ski Team

May 12, 2026

OIA Recaps 2026 Capitol Summit Efforts to Demonstrate the Outdoor Industry’s Strengths

May 11, 2026

Stahls’ Inks Licensing Agreement with Major League Soccer

May 11, 2026

Skechers Forms Multiyear Partnership With WNBA

May 6, 2026

Crocs Co-Founder Pens Book on Brand’s Birth

April 29, 2026

University of San Diego Athletics Partners with Nike and BSN Sports

April 29, 2026

Spotify Partners With Peloton in Fitness Push

April 28, 2026

National Lacrosse League Inks On-Field Apparel Deal with Capelli Sport

April 28, 2026

Celebrating 21 Years: Reef Sandal with the Built-In Bottle Opener Evolves for a New Generation

April 27, 2026

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