Chamonix, France (January 1, 2024) – blackcrows, the iconic French ski brand focused on design-driven high-performance ski products and apparel, is excited to announce an expanded partnership with freeskier Nikolaï Schirmer (Niko) to include apparel and equipment.
Niko’s journey with blackcrows is a testament to his dedication to the sport and the brand’s commitment to fostering a community of passionate skiers. “Over 10 years of a successful partnership with blackcrows, Nikolai has become a key partner for us, and we’ve mutually supported each other’s growth,” says Flo Bastien, global sports marketing manager, blackcrows. “His commitment to performance and exploration, storytelling skills, and work ethic are second to none. We’re proud and excited to extend our collaboration with Nikolai to apparel and equipment. He, along with other blackcrows’ athletes, will play an important role in developing and growing those categories of products alongside our team.”
Upon joining blackcrows athlete team, Niko expressed his excitement and gratitude, saying, “it’s a dream come true to fully don the feathers of the crows. To see what blackcrows has grown into since my first trip with co-founder Bruno 12 years ago is kind of crazy, and I’m honored to contribute to the vision of a brand focused solely on the skiing that I love and the culture around it.”
Niko went on to share his enthusiasm for working alongside the talented individuals at blackcrows, emphasizing the collaborative efforts in ski development, including the new draco freebird, apparel, backpacks, equipment, ski movies, documentaries, and festivals. He added, “I really do feel like I’m just about the most privileged person in the world right now, to get this support to tell the story of my winters, with the best gear and the friendliest people on the mountain.”
As a highlight, Niko will participate in blackcrows “Le Retour du Début de Saison” event in Chamonix on January 2 and 3. Fans and skiing enthusiasts are invited to meet Niko, ski with him, and witness his latest project during this special event.
Blackcrows looks forward to the shared passion and collaboration with Niko and anticipates a season filled with exhilarating adventures, innovative products, and the celebration of skiing culture.
To learn more about Niko, visit: https://www.black-crows.com/us/en/NikolaiSchirmer.html or watch Niko’s blackdoc, https://youtu.be/nOXGf0nwZTs?si=xjoEX0hdyDKAjNrO
For more information about blackcrows, visit: black-crows.com.
