FITS®, American manufacturers of the best-fitting socks on the market, is excited to announce a new partnership with fellow Charleston-based outdoor brand, Free Fly. The two companies have combined forces to launch a new limited-edition sock that will be released on Tuesday, October 15th.

Inspired by the ocean, the FITS® x Free Fly collaboration sock is perfect for fall fishing, hiking, biking, or putting on after a cold-water surf session. The style also doubles as the ideal sock to wear when traveling, hitting up fall oyster roasts, Lowcountry boils or football tailgates.

“As two outdoor brands based in Charleston, SC, combining forces with Free Fly felt like a natural partnership for us,” says FITS® Managing Partner, Matt Alexander. “It was super fun to develop a performance sock that outdoor adventurers can wear while chasing down a little fun as temperatures start to cool down.”

“We’ve been huge fans of FITS for a long time,” says Free Fly Founder Tanner Sutton. “Combining their world-class technology with our coastal color story felt like a natural fit.”

The FITS® x Free Fly sock has extra cushioning in the heel, toe, and arch for maximized comfort and support. Made in the USA, the Merino wool style wicks away moisture, ensuring that feet stay dry and comfortable for all-day fun.  The FITS® x Free Fly sock will be available for $21.99 on beginning Tuesday, October 15th.