Charlotte, NC, May 21, 2020 – Performance sock brand Feetures is excited to launch Elite Golf: the brand’s first golf-specific sock, created to bring their world-renowned comfort, performance, and reliability to the world of golf.
Nearly two decades ago Feetures set out to make a running sock that would change the way runners looked at socks. After 25 years in the sock manufacturing business, founder Hugh Gaither recognized that performance socks had changed very little during that time. He created a prototype with a seamless toe and a contoured fit and, with the help of some independent reps, he introduced this pioneering sock to the running world. It was an instant success due to its snug fit and its ability to prevent blisters. Years later, after identifying more ways to improve their product, Feetures unveiled the Elite: an anatomically-designed sock constructed with moisture-wicking fibers and sporting Targeted Compression in the areas athletes need support most. Feetures had once again revolutionized performance socks and created what is still the gold standard. Learn more about Feetures history and innovation here.
With their lastest sock, Feetures has incorporated the same qualities that made the Elite a hit with athletes everywhere. The Elite Golf is built with proprietary iWick fibers to keep feet cool and dry, and provide superior comfort. The custom-like fit of the Elite Golf sock prevents slipping and bunching, and reduces the risk of blisters, while Targeted Compression provides zone-specific compression for extra support where golfers need it most.
“Golfers are always on the lookout for that next piece of gear that’s going to up their game,” said Feetures Vice President of Marketing Joe Gaither. “Many times golfers look to clubs, golf balls, or other gadgets to improve their game, but they never considered that a performance sock could be their secret weapon. Athletes who wear Feetures socks rely on them for their comfort and fit, and we’re confident that when golfers try our new socks they’ll understand the Feetures difference.”
The Elite Golf will be available at Golf Galaxy stores nationwide this summer, and are currently available at Feetures.com. If you’re interested in carrying Feetures’ Elite Golf collection or would like more information, please visit their website or contact sales@feetures.com. For media inquiries, please reach out to Angie Robinson at angie@darbycommunications.com.
