October 17, 2023 — Kaunas, Lithuania — Thermowave, manufacturer of premium merino wool apparel for outdoor pursuits, proudly announces its expansion into the United States market and partnership with North Carolina-based Darby Communications, a PR and marketing agency specializing in the outdoor and active lifestyle markets. Effective immediately, Darby Communications will serve as Thermowave’s agency of record, introducing the European heritage brand to United States audiences through PR, media relations, and affiliate marketing.
Founded in 1928, Thermowave is a family-owned and operated company. Over the past century, Thermowave has grown into a successful fair trade, sustainable, and quality-driven brand that focuses on slow fashion. By prioritizing the use of ethically sourced and cruelty-free wool, recycled materials, and a “zero-kilometer” policy, which allows full control of supply chain processes and responsible trade standards, Thermowave ensures that its outdoor apparel is of the highest quality performance and craftsmanship. This month, Thermowave will introduce its catalog of Fall and Winter apparel to North America, celebrating new releases like the Merino Renew Jacket, a merino wool, polyamide, and polyester midlayer, the Merino 3in1, a next-level composition of merino wool, polyester, and polypropylene for superb insulation, moisture evaporation, and breathability; and best-sellers like the Merino Xtreme, an advanced dual layer of merino wool and polyester for athletes who seek the best of both fibers.
“At Thermowave, we’re passionate about premium merino wool base layers that bring people unbeatable comfort and performance,” says Audrius Pocius, CEO of Thermowave. “And now, we’re bringing that passion to the great outdoors of the United States. We’re thrilled to partner with Darby Communications to make this dream a reality. With their expertise and our commitment, we’re all set to make a splash. We’ve poured warmth, quality, and innovation into every thread of our brand, and we hope it resonates with U.S. customers just as it has with our European fans.”
Thermowave Ambassador and Half Pipe Skiing Olympian Katia Griffiths in the Merino Renew Jacket
Darby Communications will work to expand Thermowave’s brand awareness in the United States by promoting its collections of merino wool layers and active apparel through consistent media outreach and affiliate marketing management. With vast experience in the outdoor and active lifestyle industries, the Darby Communications team is committed to introducing the brand to new audiences in the United States.
“We were drawn to work with Thermowave because of their unwavering commitment to sustainability and ethical business practices,” says Angie Robinson, President of Darby Communications. “We have been so impressed with the expert craftsmanship and quality materials of Thermowave’s apparel. Our team is excited to amplify brand awareness and support a successful launch to the U.S. market.”
For more information on Thermowave and the latest brand news, visit https://us.thermowave.com/ contact Katie Richter at katie@darbycommunications.com.
