Borås, Sweden – January 23, 2025 – Craft Sportswear, the Swedish brand renowned for its commitment to innovation and excellence in endurance sports apparel and footwear, is proud to welcome nine outstanding athletes to its Elite Run Team. The new team members bring unparalleled talent, drive, and passion to Craft’s Elite Run Team, marking an exhilarating new chapter in the brand’s commitment to trail running excellence on a global stage.
“I’m really excited to welcome some amazing new people to the Craft Elite Team this season,” said Abel Recknold, Team Manager of the Craft Elite Run Team. “They’re passionate, talented, and deeply connected to the trail and ultra-trail community. I feel lucky to have them on board, and I can’t wait to see how we all grow and push each other this year.”
Meet the new athletes joining the 2025 Craft Elite Run Team:
David Sinclair (United States)
David’s versatility and experience as both a trail runner and a cross-country skier set him apart. Highlights of his career include setting course records and winning events like the Silver State 50-Miler and Mt. Tam Trail 50K. David’s athletic prowess and commitment make him a standout member of the team.
Tommy Sullivan (United States)
A prominent figure in ultrarunning, Tommy’s notable results include a top-10 finish at the Speedgoat 50K and a strong performance in the 2024 UTMB CCC race. His relentless determination and love for the mountains make him an invaluable addition to the team.
Mary Denholm (United States)
An emerging force in ultrarunning, Mary transitioned from road racing to trail running in 2024, where she has already made a significant mark. She won the 2024 Leadville Trail 100 with the second-fastest time in race history (18:23:51), finishing more than three hours ahead of her closest competitor. Her marathon personal best is an impressive 2:36:28.
Grant Barnette (United States)
Grant’s journey from high school cross-country star to accomplished ultra-endurance athlete has been nothing short of remarkable. His key achievements include 2nd place at the Grindstone 100 Miler and a first place victory at the Telluride Mountain Race.
Jupiter Carera (Mexico)
Known for his endurance and speed, Jupiter has become a rising star in competitive trail running. His accomplishments include a 2nd-place finish at the 2024 Black Canyon Ultras (100K) and a strong showing at the Western States Endurance Run. Jupiter’s career continues to flourish as he takes on prestigious races worldwide.
Linus Hultegård (Sweden)
Based in Gothenburg, Linus is a rising star in ultra-running with exceptional speed and adaptability. When he’s not racing, Linus works part-time as a heart surgeon, exemplifying his unique balance of athletic and professional excellence.
Johan Lantz (Sweden)
A skilled Swedish ultra-runner from Ockelbo, Johan is known for his strength and consistency in long-distance trail events. Johan began competing in ultra-marathons in 2012 and quickly established himself as one of Sweden’s top endurance athletes.
Joacim Lantz (Sweden)
Joacim, a Swedish ultra-runner from Ockelbo, is renowned for his endurance and tactical approach to racing. His entry into ultra-running in 2012 followed years of competing at a high level in other endurance disciplines.
Elov Olsson (Sweden)
Elov, one of Sweden’s premier ultra-runners, hails from Ockelbo and is widely respected for his grit and determination in challenging races. He began ultra-running in 2012 and has since competed across Europe in some of the toughest events.
“The run team is an integral piece of the Craft puzzle right now,” said Niklas Moberg, Head of Brand at Craft. “The insights they provide are invaluable for refining our products, and having access to such elite talent is a dream for any brand builder.”
Each of these athletes demonstrate an extraordinary commitment to their craft, overcoming challenges and achieving remarkable milestones on the trails. By aligning with these exceptional trail runners, Craft Sportswear underscores its dedication to empowering athletes and fostering a community that thrives on determination, resilience, and a passion for adventure.
Current Craft Sportswear athletes include David Laney (U.S.), Tim Tollefson (U.S.) , Ida Nilsson (Sweden), Emkay Sulliven (U.S.), Mimmi Kotka (Sweden), Tommy Rivs (U.S.), Arlen Glick (U.S.), and Aroa Sio (Spain).
