Seattle – January 9, 2025 – Craft Sportswear, the Swedish brand renowned for its commitment to innovation and excellence in endurance sports, is thrilled to announce the launch of its Teamwear Collection in the United States. This move marks the introduction of Craft’s decades of expertise in outfitting elite teams across Europe to the U.S. market, with performance gear designed for a wide range of sports, including soccer, track and field, gymnastics, and volleyball, ensuring top-tier apparel for teams and clubs nationwide.
For over 40 years, Craft has been at the forefront of athletic innovation, collaborating with world-class athletes, professional teams, and global federations to create gear that meets the highest standards. With more than 4,000 teams and clubs across Europe already trusting Craft for their performance needs—including esteemed soccer clubs such as Gent, AGF Aarhus, Darmstadt 98, Hammarby IF, and IFK Göteborg—the brand is now set to make a significant impact on the U.S. teamwear market.
Craft Teamwear is designed with the understanding that victory is built not just on game day but through relentless preparation. The collection offers a comprehensive range of apparel and accessories that excel from intense pre-season training to peak performance on game day. Whether it’s insulated jackets for cold-weather practice, waterproof rain gear for wet conditions, or baselayers and accessories for all-season comfort, Craft Teamwear ensures that athletes can practice hard in any weather.
Craft’s U.S. strategy focuses on building strong partnerships with a network of trusted sporting goods retailers and team dealers, ensuring broad access to its premium products. By leveraging these partnerships, Craft strives to serve the diverse needs of clubs and teams across various sports, strengthening its commitment to both retail success and the broader athletic community.
“Craft has been outfitting athletes across a variety of sports with performance-driven apparel for over four decades, and we’re excited to bring that same dedication to a new generation of athletes in the U.S.,” says Jake Rawson, CEO of Craft Sportswear NA. “Our mission is to provide gear that excels at every level, supporting athletes from the grind of training to the intensity of game day. To back that promise, we’ve invested heavily in maintaining a strong inventory in Seattle, ensuring fast delivery and outstanding service. By partnering with trusted retailers and team dealers, we’re making sure that athletes at all levels—from world champions to everyday heroes—have the high-quality gear they need to push their limits and foster team pride.”
For more information about Craft’s Teamwear collection or to be connected with one of Craft’s preferred team dealers, contact teamwear@craftsports.us.
