Burton will release a limited-edition collection of snowboards, boots and bindings, marking its second collaboration with the late Virgil Abloh, the American fashion designer, entrepreneur and artistic director of Louis Vuitton’s menswear from 2018 until his death in early 2021.
The collection, “Burton c/o Virgil Abloh,” of ten snowboards will be digitally auctioned off March 15 with proceeds going to the Virgil Abloh “Post-Modern” Scholarship Fund. The limited-edition collection will be sold on Burton.com starting March 22.
Virgil Abloh grew up snowboarding, and the sport influenced his career. His first collaboration with Burton and his Off-White label was in 2017 on a women’s outerwear collection. In late 2020, they began work on the “Burton c/o Virgil Abloh” boards.
“It was very important to Virgil that his next collaboration with Burton stand for something, that it share a larger message, so he created a manifesto to guide the collection,” said Adrian Josef Margelist, chief creative officer, Burton. “Every person who worked on this project, from the snowboard designers and the project managers to the riders at the photo shoot, took Virgil’s words to heart. They became our manifesto, our mantra, our motivation.”
Virgil Abloh’s Burton manifesto is the graphic centerpieces of the black and white snowboards manufactured at Burton’s headquarters over the past two years.
“Product that by its existence not only stands as evidence for the evolution of a subculture and sport but becomes an artifact which proves that diversity within snowboarding is not only an idea, it’s actually happening, care of Burton and Virgil Abloh,” —excerpt from the Virgil Abloh Burton manifesto.
The limited-edition boards will go up for auction for 48-hours at GiveSmart, where bids will start at $1,977—a nod to 1977, the year Burton was founded. To celebrate Abloh’s life and legacy, Burton will donate $300,000 over three years to causes that increase BIPOC representation in snowboarding.
Photo courtesy Burton
