BOA Technology, the creator of the patented BOA Fit System, launched its first Alpine Ski Boot in partnership with four global ski brands—K2, Salomon, Atomic, and Fischer—delivering an “elevated user experience, the durability to withstand the most extreme alpine conditions, and scientifically proven fit and performance advantage backed by athlete validation and a recently published peer-reviewed study,” reported BOA.
BOA reported that designers, engineers and product developers combined their 20-plus years of experience acquired across multiple industries to build “the most powerful, durable and integrated platform in the company’s history, backed by the BOA Lifetime Guarantee. The solution was under development for over five years, dedicating over 50,000 hours spent internally with brand partners and on snow with expert skiers to bring the solution to life.”
“The BOA Alpine project was the biggest and boldest initiative since 2001 when Gary Hammerslag had the vision and tenacity to create a solution for snowboard boots, which delivered a material improvement in fit and user experience,” said Shawn Neville, CEO of BOA Technology. “Two decades later, with 259 registered patents and over 200 million sold systems, BOA remains deeply committed to pushing the limits of human performance through its scientifically proven solutions and partnership with the leading brands across snowsports, cycling, athletic, outdoor, workwear, and medical bracing, to make their best gear even better.”
For more product information, go here.
Photo courtesy BOA
