Backcountry and Outdoorsy, an RV rental company, have partnered to offer customers recommendations to create their own outdoor travel experiences from merchandise to RV rental at a lower cost.
Backcountry customers will receive a discount on Outdoorsy RV rentals and Outdoorsy customers will have access to discounted Backcountry merchandise.
“A partnership between Backcountry and Outdoorsy could not be a more natural fit. Backcountry has the premier selection of gear and equipment that people need to get outside, and Outdoorsy has the ultimate tools to take people there,” said Backcountry CMO, Sarah Crockett. “Working with another brand that shares our mission of making the outdoors more accessible feels really powerful. It’s an honor to work with Outdoorsy, and we hope our partnership can drive value and have a positive impact on our shared community of outdoor users.”
The partnership with Backcountry is Outdoorsy’s first official retail partnership and allows both brands broader customer reach.
“We built Outdoorsy to help people experience the benefits of time spent in nature and make lasting memories outdoors, and this partnership with Backcountry is a meaningful step in bringing our vision to life,” said Jen Young, co-founder and CMO, Outdoorsy.
