St Louis, MO, November 16, 2022 — Men’s rugged lifestyle apparel company DKOTA Grizzly, is proud to announce the hiring of APEX Outdoor sales group for Texas, Arkansas, Louisiana and Oklahoma.

Joel Anderson, Vice President of marketing and sales, expressed his pleasure at the hiring. “We are very excited about Vanessa and her team joining DKOTA. Apex Outdoor Sales comes highly recommended and we look forward to them continuing the strong growth we have seen in that territory,” he said.

“Apex Outdoor Sales is thrilled to become the DKOTA Grizzly representatives in the South Central area,” said Vanessa Downey, of Apex Outdoor Sales. “The brand has an established presence in many fine shops throughout the region, and we plan to leverage our relationships and experience to accelerate its growth. Their aesthetics and quality resonate with consumers in our territory, and we look forward to partnering with the brand in the coming seasons.”

DKOTA Grizzly continues to focus its distribution on a coast-to-coast base of independent retailers, building on the mutual support  established during the pandemic challenges of the last two years.  DKOTA attributes its steady growth to a loyal core of outdoor retailers who have built customer loyalty to the brand in their stores.