American Apparel Announces Product Expansion and New Campaign

Christ Church, Barbados, Friday, January 19, 2024 – American Apparel, an iconic premium clothing brand of timeless apparel, is pleased to announce that it is expanding its product offering with twelve new styles across five collections, representing an important addition to the brand’s portfolio. These pieces aim to reaffirm American Apparel’s dedication to premium quality and style.

In addition, American Apparel’s new Craft the Culture campaign will embody the brand’s vision to shape culture by working with artists through its multi-year collaboration as the official printwear partner at select Live Nation festivals throughout the United States.

“We’re not just launching new products; we’re crafting meaningful experiences with and for our consumers, and thus letting them commemorate those cherished memories,” says Emma Budzisz, Vice-President of Marketing at Gildan Activewear SRL. “American Apparel has always been more than a clothing brand. With Craft the Culture, we’re inviting people to join us in celebrating their own, unique individuality through their passions, like art and music.”

In 2024, American Apparel will feature collaborations from up-and-coming musicians, artists and trendsetting designers. These partnerships will help define what it means to Craft the Culture and help capture timeless t-shirt memories. It will also deepen connections with music and festival fans, solidifying American Apparel as the brand of choice for premium merch.

American Apparel’s new product offering includes:

• Five new lightweight fleece styles that offer more edgy designs such as a new women’s balloon crewneck, iconic gender-neutral fits and more:
  • The ReFlex Fleece Women’s Crewneck Sweatshirt
  • The ReFlex Fleece Unisex Pullover Hoodie
  •  The ReFlex Fleece Unisex Full Zip Hoodie
  • The ReFlex Fleece Unisex Crewneck Sweatshirt
  • The ReFlex Fleece Unisex Sweatpants
• The Heavyweight Cotton Garment Dyed T-Shirt, a spin on the classic 1301, expected to be the new decorator heavyweight favorite.
• The Heavyweight Cotton Women’s Garment Dyed Muscle T-Shirt, the first female silhouette in the heavyweight collection, offering structure and a cropped style for an edgier look.
• The Pique Unisex Mockneck T-Shirt accompanied by matching Unisex Gym Shorts for a cool and textured look.
• The Sueded Unisex T-Shirt, a premium jersey mid-weight fabric for an ultra-plush, soft hand.
• Finally, the Unisex CVC Henley T-Shirt, offers four color match buttons for added style.