DENVER (October 3, 2023) — Altra, a leading innovator in performance running, is beyond excited to announce the launch of the all-new low-drop road shoe, AltraFWD Experience. For over a decade now, Altra has been delivering comfort to as many runners as possible through natural foot positioning on both road and trail. The AltraFWD Experience launches as a continuation of this mission, as well as an evolutionary step for the brand that serves to expand the product offering and define a new running experience for Altra.
“The AltraFWD Experience is all about brand expansion, product evolution and continuing to create shoes that work for more and more runners,” according to Altra co-founder, Brian Beckstead. “Since the start, we’ve been all about creating what people need and sought to build shoes that work with your body from road to trail. We’ll never stop catering towards the Altra loyalists that are all about zero-drop, but we are super excited to expand our line-up and create a low-drop shoe that helps make Altra accessible to more runners – especially those that haven’t wanted to take the full leap into zero-drop.”
Constructed as a performance-forward lightweight shoe, the AltraFWD Experience allows you to run more with a comfortable engineered upper and spacious toe box positioned on Altra’s Standard Footshape Fit. Effort less with rocker shape geometry encouraging efficient toe-off and a 4mm low drop that allows for a smooth and quick roll through any stride. The neutral stack heights (men’s 32-28mm and women’s 30-26mm) combined with lightweight, compression molded foam creates an effortless-performance ride for all runners.
With the help of consumer feedback and athlete testing, the AltraFWD Experience was designed for the runner for whom performance is a given, and style is a must. Through the testing process, Altra Elite athletes emphasized the effortless feel and natural propulsion they had when running in this shoe – an emphasis on enjoying the experience of the ride.
“I believe there are a lot of benefits to rotating in a 4mm drop shoe that complement the use of zero-drop shoes,” said Altra Elite Athlete and product tester, Cal Neff. “Biomechanically, the 4mm AltraFWD Experience will allow for an efficient running form and forward-propelling stance, especially as fatigue sets in.”
Ultimate performance, unparalleled comfort and sleek style – the AltraFWD Experience launches a new category and running experience for the brand. With this shoe, Altra seeks to bridge a gap and create a shoe for all runners looking for Altra’s signature natural fit with an effortless ride experience.
The AltraFWD Experience will be available for purchase online at altrarunning.com starting October 3, 2023, and at select retailers. The shoe retails for $140 and is available in four colorways for both men and women. The weight of shoe is 8.5 oz (men) and 7.1 oz (women). For more information, visit altrarunning.com.
