Adidas Terrex announced a multi-season collaboration with National Geographic on high-performance outdoor wear. 

Nadia Svensson, senior product director, said, “Nature is special beyond words. It allows us to become more inspired, more present, more conscious, more human. When in these places, we are compelled to capture it through photography, to try and evoke the emotions of a place when we can’t physically be there. This collaboration celebrates nature through beautiful photographs — abstract colorful ecosystems told from above — revealing incredible stories about the Earth. It is born from, and built for, exploration of the natural world around us.”

Yulia Boyle, VP of International Media and Licensing for National Geographic, said, “Our storytellers and photographers spend so much time in the field, often braving the elements, to bring to life the beauty of our world and share its wonder with audiences around the globe. We hope that people will feel inspired by these beautiful and practical collections and be encouraged to get outside in similar ways.”

The inaugural collection is built to celebrate the role of photography in the culture of outdoor sport as “well-equipped hikers turn their ability to explore more places, and spirit of adventure, into stunning content.”

To celebrate this relationship, designers at Adidas Terrex combed the National Geographic photography archives for stills of some of the most remote yet moving locations on Earth, integrated in unique all-over prints to create a new hiking collection. National Geographic’s iconic yellow icon unifies all pieces. 

Places celebrated in the collection include a snow-covered sandstone monocline in Comb Ridge, UT, a 120-mile-long, north-to-south stretch that defines the state’s red rock landscape and textured portraits of shale, captured on the coast of Norway’s northernmost county, highlighting the sedimentary rock’s distinctive formations. 

The 16-piece collection includes women’s, men’s, and gender-neutral offerings for multi-terrain environments. Highlights include the men’s Rain.RDY Jacket, a long-sleeve shirt and the Terrex Swift R3 Gore-Tex hiking shoes. 

 

The Adidas Terrex x National Geographic Collection will be available starting April 28. For more product information, go here.