In 1978, 3M created Thinsulate for outdoor sports in extreme cold. Since then, the company has partnered with over 2,000 clients, witnessed the development of top global fashion, outdoor and protective gear brands, and brought warmth to individuals, families and communities.
Jerry Hess, the founder of Lake of the Woods and one of the partners of 3M Thinsulate, states in a video, see the link below, “I’ve been in the footwear business for almost 50 years. I grew up in Wisconsin, hunting with my older brothers as a little kid wearing a pair of leather work boots with no insulation, two pairs of socks in subzero temperatures, freezing miserably.”
The video showcases how 3M Thinsulate continues to provide thermal insulation by trapping air inside the shoe all over the foot and how Jerry incorporated 3M Thinsulate into all of his products.
Jerry said, “We’re able to utilize the testing facilities at 3M and use themin our marketing to show via thermography the performance of footwear with Thinsulate and footwear without Thinsulate.”
In addition, Jerry states that the 3M Thinsulate brand on footwear enhances its value and consumer recognition of the product’s quality.
Image and video courtesy 3M Company, Jerry Hess
