360 Adventure Collective, the trusted member association that has brought focused, regional events for sales reps and retailers for over 40 years, will kick off its first of two On-Snow Demo events January 22nd and 23rd at Pico Mountain in Vermont. The second event will have a new location at Waterville Valley in New Hampshire Feb 11th and 12th.
As a non-profit collaboration rooted in cost-effective events, 360 Adventure Collective gives East Coast reps an opportunity to make connections within the outdoor and ski industry in intimate, localized settings. The association provides a support system for individuals to build long-lasting relationships between retailers and vendors.
These On-Snow Demos offer the opportunity to try the gear first-hand while still being able to complete all preseason ordering prior to the hardgoods deadline. Because of this mantra of “See it, Try it, Buy it” in addition to the convenience and low cost for retail participants, organizers are anticipating an increase in attendance and expect 400+ attendees at each venue.
In 2019, 360 Adventure Collective hosted their first On-Snow Demo events with 420 outdoor and ski retailers at Pico Mountain and their first-ever sanctioned event at Loon Mountain with 400 retailers attending. Positive buzz was generated from ski/snowboard participants as Pico Mountain was closed to the public on day one and attendees were invited to ski/ride on their own private mountain.
“The New England On-Snow Demos have been one of the most successful market initiatives we have launched since the formation of 360 Adventure Collective,” notes Debbie Motz, Executive Director of 360 Adventure Collective. “Participation in these events has doubled, reinforcing the fact that our market adjustments and seasonal mantra of ‘See it, Try it, Buy it’ provides effective solutions for retailers.”
Retailers interested in attending Pico may register on site, but there’s still time to register for Waterville Valley online here.
For a full schedule of events visit their online calendar.
To learn more about 360 Adventure Collective, visit 360adventurecollective.org/ or email Mandy Giles at mandy@darbycommunications.com.
