This Fall, 100%, the San Diego, CA-based sports performance brand, will leverage its goggle and eyewear knowledge to launch its first collection of snow goggles.
The Brand has collected insights from ambassador snow athletes worldwide to support the development of the launch, including snowboarder Zoi Sadowski-Synnott, who captured Olympic Gold in Slopestyle and Silver in Big Air at the 2022 Winter Olympics and won two Golds at the X-Games in Aspen, CO. And Olympic Bronze medalist in the FIS World Champion in Slopestyle, Laurie Blouin from Canada. Rounding out the 100% snowboard roster at the games, was U.S. Olympic team member and style master, Dusty Henricksen.
“As a leading Global goggle manufacturer, 100% is confident in debuting a collection that is sure to breathe new life into the Snow market. Doing so with innovation and premium performance quality. All coupled with the clean and unique aesthetic that 100% is known for,” said 100% CEO and Co-founder Ludo Boinnard.
For more product information, go here.
