100% has signed Ken Block as its latest Visionary to represent the brand.
In 1994 Block founded DC Shoes and in 2010, the clothing and media company, Hoonigan. Block has also had a decorated career as a rally race car driver.
“Working with a brand like 100% is such an incredible opportunity,” said Block. “As an athlete that expects a lot from the gear I need to do the fun stuff I do, I understand the need to trust your gear and partners. 100% products have always delivered for me and being part of this brand and future product collaborations is really rad.”
Founder and CEO of 100%, Ludo Boinnard, commented, “It takes vision to forge a career in business and racing like Ken has done, and we are thrilled to work with him collaboratively in the future as a 100% Visionary.”
For more product information, go here.
Photo courtesy 100%
