SAN DIEGO, Calif. – April 12, 2022, 100%®, the San Diego-based sports performance brand announces partnerships with some of the top snow athletes in the world including Zoi Sadowski-Synnott, Laurie Blouin, Dusty Henricksen, Richard Permin, and Malou Peterson. The next generation of snow athletes combined with veteran big-mountain skiers usher in a new category for the world leader in goggles.
“There’s a place for athletes craving something new and different with zero compromise in style and performance,” says 100% VP of Global Marketing and Sales, Gwen van Lingen. “As we anticipate the expansion of our leading goggle business to include Snow, we highly regard their style, progression, and maximum effort to their sport; plus, our shared ethos sets them apart.”
100% kicks off its Snow goggle launch with Zoi Sadowski-Synnott, the snowboard phenom from New Zealand who captured Gold in Snowboard Slopestyle, and Silver in Snowboard Big Air at the 2022 Winter Olympics in Beijing, CN. Zoi also won two Gold medals at the 2022 X-Games in Aspen, CO.
“I was super excited about partnering with a brand like 100%,” said Zoi. “Just seeing how passionate they are about sport and product; I cannot wait to bring that same energy to Snow. We have the same values, and I look forward to collaborating on some unique projects together in the near future.”
“I’ve been a fan of 100% since I was a kid growing up in California with a family that loves Motocross and Mountain Biking,” said US Olympian and style master Dusty Henricksen. “Their logo was naturally ingrained in me by seeing it on the best athletes in the sport. That’s why I’m so excited to see how we evolve together.”
Rounding out the 100% global snowboard roster is Laurie Blouin, Snowboard Slopestyle and Big Air athlete from Canada and the reigning FIS World Champion in Snowboard Slopestyle. Laurie also recently won Bronze at the X-Games in Aspen, CO. The Ski team will be further anchored by World Cup Champion and French free ski legend, Richard Permin, known for his smooth style and progressive skiing, and Swedish skier, Malou Peterson. Peterson splits time between her native country of Sweden and British Columbia, Canada, and is renowned for her free spirit and appetite for seeking summits all over the world.
“I’m super stoked to join the team at 100%!” said Malou Peterson. “Being a part of the start of their journey in the snow world together with some of the world’s best athletes is an honour. I’m really excited for what the future brings.”
This Fall, 100% will leverage their goggle and eyewear expertise to launch the first Snow collection after extensive testing with their premiere athletes. The collection is focused on premium performance, protection, and maximizing an athlete’s field of vision. 100% revolutionized moto goggles, and has taken its unique design and applied it to Snow. 100% is sure to breathe new life into the Snow market.
The Brand’s Snow collection will be available at the finest snow retailers globally. For more information about 100% products, visit us online at 100%.
