Prana, a subsidiary of Columbia Sportswear, hired Brianna Showell as vice president of marketing.

Before Prana, Showell spent more than 17 years at Nike in product development, merchandising and global brand strategy, most recently as vice president of marketing for Nike Swim, a division of Perry Ellis International.

“I am thrilled to welcome Brianna to the Prana team,” said Monica Mirro, president, Prana. “Brianna brings a sharp focus on the customer along with a passion for brand building and storytelling. I look forward to partnering with Brianna to deeply connect with our customers and elevate Prana’s products and stories.”

Photo courtesy Prana