Introducing the SGB Media PR Partner Press Release Program

SGB Media is the leading provider of market news, compelling content, and expert analysis serving the sports, outdoor, and active lifestyle markets.  The focus of the SGB Updates has consistently been on relevant industry business news regarding financial news, mergers & acquisitions, association news, new hires and promotions and other business-related themes.  We also create original content – sometimes based on releases we receive – that delves deeper into a category, subject or trend.

SGB Media editorial policy excludes Press Releases that primarily consist of marketing or promotional announcements.  This policy maintains the integrity of news focus of the SGB Updates but it also limits the ability for brands and PR firms to broadcast their product, promotional and marketing messages to the extensive SGB Media audience.

To serve the needs of this important constituency, SGB Media is pleased to announce the launch of the SGB Media PR Partner Press Release program, providing a range of paid options for guaranteed publication of approved press releases.

What’s included?

SGB Media reaches up to 50,000 targeted Industry insiders, executives, and participants every business day.

Companies and PR firms can now post their press releases directly to the platform for consideration for publication. Anyone wishing to post releases directly will apply for a SGB PR Partner Contributor access to the site. SGB Media’s editorial team will approve releases based on criteria outlined below.

Approved Press Releases will be posted on a dedicated page at and will also have dedicated real estate on the right sidebar of many news pages. These releases may also appear in our twice-daily SGB Update email newsletters.

How Does it Work?

  • WordPress-Based Platform
  • Easy, Template-Guided Posting
  • Draft and Edit your own Press Release
  • Embargo-friendly Scheduling Available


Rules and Fine Print

  • 600 Words Maximum
  • One Featured Image
  • One Video Link or 3 Body images Included
  • 4 Links Included
  • All releases will be reviewed for layout prior to publication. Allow up to 48 hours for release.
  • SGB Media PR Partner Press Releases are not edited for content or fact-checked by the SGB Media editorial staff but are subject to he following rules:
    • No profanity or vulgarity
    • No political advocacy
    • No derogatory commentary against other brands, people, shows, etc…


Contact Info

To apply and begin posting your own Press Releases, contact or call 303.578.7004.


Already Approved?

Login to the posting portal to Draft and Submit a Press Release.

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