Power Plate, the manufacturer of vibration training products, opened a new pop-up experience to be located at the newly renovated 900 North Michigan Shops in Chicago. The location opened at the start of November and will run through the holiday season and New Year, closing on January 31, 2018.
Power Plate is used by 29 of 32 professional football teams in America, as well as a number of elite athletic organizations and training centers around the world, but is not well known to the public.
The new store aims to address this by offering consumers an immersive Power Plate experience, outfitted with a selection of products from Power Plate’s full line of vibration training solutions, including the at-home models; the Personal Power Plate, my3, my5 and my7. Consumers will have the opportunity to get a first-hand experience with Power Plate’s revolutionary vibration training technology and learn from certified Power Plate trainers about how it can allow them to achieve the widest range of health and fitness goals, in a fraction of the time associated with other exercise methods.
“The incredible technology at the heart of Power Plate training can be difficult to explain, but completely comes to life when given the opportunity to try it first-hand, and that was the motivation behind this pop-up experience,” said Lee Hillman, CEO of Performance Health Systems, owner and manufacturer of Power Plate. “This pop-up experience in the heart of one of Chicago’s most prominent shopping destinations will make it easier than ever for consumers to get that exposure to the product, learn about vibration training and most importantly, feel the difference that it makes.”
“900 delivers a premium shopping experience for Chicagoans and visitors alike that not only meets, but continually exceeds guest’s expectations,” said Stacy Kolios, director of marketing of 900 North Michigan Shops. “Power Plate is a brand born of innovation, and its incredible assortment of products and wide-ranging benefits made it a natural fit. We are very excited about the opening of the Power Plate experience, and its unique ability to attract consumers and compliment our overall offering.”
Power Plate products offer a wide array of fitness and wellness benefits, including increased strength, muscle tone, range of motion/flexibility and expedited weight loss.
Photo courtesy Power Plate
