Power Force Apparel LLC has installed a 100-foot high, 60-foot wide billboard in New York City's Times Square, according to The Birmingham News. The shirtless model pictured is Power Force CEO Guy Sav­age, who is wearing the company's athletic pants and holding two of its shoe designs: the CTR and the high-top Scapex II.

Billboards also recently appeared in Birmingham and El Segundo, CA.

Other designs include the Pristix and the Stria­tion, and they will be avail­able for purchase later this year.

Savage told the Birmingham News that the company wanted to present its mes­sage alongside today's most recognized brands.

Last spring, Power Force kicked off a national marketing campaign at Barber Motorsports Park.

Power Force also plans to open a Birmingham area store this fall, according to the report.