Power Force Apparel LLC has installed a 100-foot high, 60-foot wide billboard in New York City's Times Square, according to The Birmingham News. The shirtless model pictured is Power Force CEO Guy Savage, who is wearing the company's athletic pants and holding two of its shoe designs: the CTR and the high-top Scapex II.
Billboards also recently appeared in Birmingham and El Segundo, CA.
Other designs include the Pristix and the Striation, and they will be available for purchase later this year.
Savage told the Birmingham News that the company wanted to present its message alongside today's most recognized brands.
Last spring, Power Force kicked off a national marketing campaign at Barber Motorsports Park.
Power Force also plans to open a Birmingham area store this fall, according to the report.